The Waise blog
Plain, sourced guides for makers and small brands selling online: what things cost, what works, and what our assistant Pulse does for you.
Abandoned-cart emails that work for small shops
Why most carts are left behind, the three-email sequence that suits a small store, what to write in each one, when to offer a discount (and when not to), and the US email rules to follow.
How AI shopping assistants find your products (and how to be found)
What ChatGPT, Perplexity and Google's AI features read when they recommend a product, what a small store can control, and what nobody can promise you yet.
Open your candle store in a weekend
A realistic two-day plan for a candle maker going from Etsy or Instagram to a store of their own: what to prepare, what to set up on Saturday, what to check on Sunday, and what can wait.
What a Shopify store really costs per month (with sources)
The plan price is only one line of the bill. A worked example for a small US store with 200 orders a month: plan, card processing, transaction fees, apps, theme and domain, each with its source and the date it was checked.
Open your store free See pricing
14 free days with up to 5 real orders, no credit card to start.