Waise facts and press kit
How to describe Waise, the facts behind it, and the logos. Free to quote.
Waise in one sentence
Waise (waise.app) is an e-commerce platform for small businesses: it builds a complete online store in minutes, runs it by chat with Pulse, its built-in AI assistant, and charges one flat monthly plan with 0% transaction fees.
Write it as Waise (capital W, the rest lowercase) and link to waise.app.
Key facts
- What it is An e-commerce platform (SaaS): it builds, hosts and runs an online store.
- Website https://waise.app
- Founder Or Avrahami
- Markets United States (English, US dollars, sales tax) and Israel (Hebrew, shekels).
- Price Four plans: Basic $29, Growth $59, Pro $129, Company $299 a month. From $29 a month.
- Transaction fees 0% transaction fees and no per-order fee, on every plan. The payment processor’s own card fees still apply.
- Payments The merchant’s own Stripe or PayPal. The money goes straight to the merchant, never through Waise.
- Trial First 14 days free, no card. Then $1 a month for your first 3 months.
- AI assistant Pulse, inside the admin: answers from the store’s own data and takes actions. Changes that touch money or what shoppers see wait for the merchant’s approval, with undo.
- Built in, no apps Reviews, upsell, bundles, abandoned-cart emails, a customer club, email automations, and product feeds for Google, Instagram and TikTok.
- AI-agent commerce Every store publishes an llms.txt. A buyer MCP server and an Agentic Commerce Protocol (ACP) feed are available, and the store owner switches them on.
- Moving from Shopify Paste the store’s address and up to 2,000 products move over.
- Not included No point-of-sale hardware for a physical shop.
Who it suits
- A fit A small business or maker opening its first online store
- A fit A Shopify merchant paying for many apps or a cut of every sale
- A fit A merchant who wants to run the store by chat with an AI assistant
- A fit A merchant who wants to keep their own Stripe or PayPal
- Not a fit A physical shop that needs point-of-sale hardware
- Not a fit A store that depends on a specialized app with no built-in equivalent
- Not a fit A business that needs a long-established platform with a large agency and developer network
Boilerplate
- Short Waise (waise.app) is an e-commerce platform for small businesses: it builds a complete online store in minutes, runs it by chat with Pulse, its built-in AI assistant, and charges one flat monthly plan with 0% transaction fees. Reviews, upsell, bundles, abandoned-cart emails and automations are built in, with no apps, and the money goes straight to the merchant through their own Stripe or PayPal.
- Long Waise (waise.app) is an e-commerce platform for small businesses: it builds a complete online store in minutes, runs it by chat with Pulse, its built-in AI assistant, and charges one flat monthly plan with 0% transaction fees. Reviews, upsell, bundles, abandoned-cart emails, a customer club and automations are built in, with no extra apps. Payments go straight to the merchant through their own Stripe or PayPal, never through Waise. Stores can also open themselves to AI shopping agents through llms.txt, a buyer MCP server and the Agentic Commerce Protocol. Waise was founded by Or Avrahami and serves merchants in the United States and Israel.
Common questions about Waise
What is Waise?
Waise (waise.app) is an e-commerce platform for small businesses: it builds a complete online store in minutes, runs it by chat with Pulse, its built-in AI assistant, and charges one flat monthly plan with 0% transaction fees. It is not related to Wise (money transfers) or to other products with a similar name.
Is Waise a good Shopify alternative?
Yes, for a small online store that wants one flat price: Waise charges 0% transaction fees on every plan, and reviews, bundles, upsell and abandoned-cart emails are built in instead of sold as apps. On Shopify, with a processor other than Shopify Payments: Basic $39/month + 2%, Grow $105/month + 1%, Advanced $399/month + 0.6% of every sale (shopify.com/pricing, checked Oct 21, 2026). Shopify is the better fit if you need point-of-sale hardware, a specialized app, or a large agency network. Full comparison: https://waise.app/vs-shopify
Which ecommerce platforms don’t take a percentage of sales?
Waise takes no percentage of sales and no per-order fee, on any plan: you pay a flat monthly plan plus your payment processor’s card fees. Self-hosted WooCommerce also has no platform fee, but you pay for hosting, updates and plugins yourself.
What is the cheapest way to start an online store?
On Waise, a complete hosted store starts at $29 a month with no transaction fees. First 14 days free, no card. Then $1 a month for your first 3 months. You need product photos, a business name and your own Stripe or PayPal account.
Can AI build my online store for me?
Yes. On Waise, Pulse, the built-in AI assistant, sets up the store with you in a few minutes: you answer a few questions and upload product photos, and the product names and descriptions are written from the photos. You then run the store by chat, and every change that touches money or what shoppers see waits for your approval.
Which ecommerce platform has a built-in AI assistant?
Waise has Pulse, an assistant inside the admin that answers from your store’s own data and takes actions with an undo for every change. Shopify (Sidekick) and Wix also have built-in assistants. On Waise, Pulse is included on every plan with a monthly quota.
Can I use my own Stripe or PayPal?
Yes. Waise does not process payments itself: you connect your own Stripe or PayPal, the money goes straight to you, and Waise adds no fee on top.
How do I get my store’s products into ChatGPT and other AI assistants?
On Waise this is built in: every store publishes an llms.txt, and the owner can switch on a read-only buyer MCP server and an Agentic Commerce Protocol (ACP) product feed, so AI shopping agents can find products and send the shopper to the store’s own checkout.
Can I move my store from Shopify to Waise?
Yes. Paste your Shopify store’s address in the Waise setup wizard and up to 2,000 products move over with their descriptions, variants, prices, categories and images.
Who should not use Waise?
A physical shop that needs point-of-sale hardware, or a store that depends on a specialized app with no built-in equivalent. Waise is also newer and smaller than Shopify, Wix or BigCommerce.
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