Can I run an online store without buying apps?
Yes, for a small store. Waise builds in reviews, abandoned-cart email, bundles, a customer club and email campaigns, from $29 a month. Shopify and Squarespace include abandoned-cart recovery and BigCommerce includes reviews, but their pricing pages don’t list bundles or a loyalty club, which usually means a paid app.
| Platform | Reviews | Abandoned cart | Email campaigns | Bundles | Loyalty | Source and date |
|---|---|---|---|---|---|---|
| Waise | Included | Included | Included, 3,000–150,000 a month | Included | Included | waise.app Checked |
| Shopify | Not shown | Included | Included | Not shown | Not shown | shopify.com Checked |
| Squarespace | Not shown | Included | Not shown | Discounts yes, bundles not shown | Not shown | squarespace.com Checked |
| BigCommerce | Included | Growth and up | Not shown | Not shown | Not shown | bigcommerce.com Checked |
| Wix | Not shown | Included | Automated emails only confirmed | Not shown | Not shown | support.wix.com Checked |
“Not shown” means the official page we read doesn’t list it. It doesn’t mean it’s impossible; usually an app adds it.
What the apps cost
| App | What it does | Entry price a month | Source and date |
|---|---|---|---|
| Judge.me | product reviews with photos | $15 | judge.me Checked |
| Kaching Bundles | volume discounts | $14.99 | apps.shopify.com Checked |
| Klaviyo | marketing email and flows | $20 | klaviyo.com Checked |
Together $49.99 a month at entry prices, on top of the platform’s plan. The price rises with store size.
What’s in Waise, and the limit
- Basic: 3,000 emails, 3 active automations, 2 bundles and offers
- Growth: 15,000 emails, 10 active automations, 10 bundles and offers
- Pro: 50,000 emails, 30 active automations, 50 bundles and offers
- Company: 150,000 emails, ∞ active automations, ∞ bundles and offers
Who this suits, and who it doesn’t
A good fit
- A small store that would rather have one bill than several subscriptions
- Someone opening a first store who doesn’t want to shop for apps
- An owner who wants reviews, bundles and a loyalty club with no add-ons
Pick something else
- A store that depends on a specialized app: Shopify’s App Store is far larger
- A merchant already paying little for apps they like
- A store needing very advanced email automation: Klaviyo goes deeper
Questions
Can I really do without any app?
For a small store, yes. If you rely on a specialized app, say for custom products or a specific ERP link, check first whether there’s an equivalent.
Are there limits on what’s built into Waise?
Yes, by plan: emails, active automations, bundles and offers. What’s already running keeps running; the next one saves as a draft until you upgrade or turn another off.
Why does Shopify show “not shown” for reviews?
Because its price list doesn’t show reviews, bundles or loyalty. That doesn’t mean it can’t be done; it usually means adding an app.
The online store that runs itself, with brakes
- AI that acts, with brakes. Pulse changes orders, prices, discounts and content from one conversation. A sensitive change first shows a before-and-after card and waits for your approval, and almost any change can be undone.
- Your money is protected on the server, not by a promise. Anything touching money needs a confirmation tied to the exact values you saw, and the margin guard blocks a price below your minimum, even when an outside AI asks for it.
- Profit, not just sales. An order counts only once your payment provider confirms the money, and profit is worked out after fees, shipping, cost of goods and refunds.
- Open to your own AI. Claude, ChatGPT or Gemini connect to your store over MCP and pass through exactly the same brakes.
- Five ways to build, one system behind them. A ready theme, designing by chat with Pulse, your own code, outside builders like Lovable or Webflow, or your own AI. Checkout, orders, customers and money stay in one place.
- 0% of your sales. One flat monthly plan. When your store grows, our cut doesn’t, because there isn’t one.
- Built by someone who sold. Or Avrahami, a practical electronics and computer engineer, ran an online store on Shopify and built what that store needed. That became Waise.
Sources
Every competitor figure on this page was checked on its official page, on the date beside the source.
- waise.app/pricing Waise prices and quotas, read from the plan data Checked November 8, 2026
- www.shopify.com/pricing Shopify US pricing: prices, the fee with an outside processor, features by plan Checked November 8, 2026
- www.squarespace.com/pricing Squarespace pricing: plans, features and AI credits Checked November 8, 2026
- www.bigcommerce.com/essentials/pricing/ BigCommerce pricing: plans, sales limits, open-provider fees, features Checked November 8, 2026
- support.wix.com/en/article/wix-stores-setting-up-and-managing-abandoned-carts Abandoned carts in Wix Stores Checked November 8, 2026
- judge.me/pricing Judge.me price list Checked November 4, 2026
- apps.shopify.com/bundle-deals Kaching Bundles price list Checked November 4, 2026
- www.klaviyo.com/pricing Klaviyo price list Checked November 4, 2026
Updated
Written and checked by Or Avrahami, Founder of Waise ·
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